The early animated films by Walt Disney, such as the Silly Symphonies shorts and especially Fantasia, which featured several interpretations of classical pieces, were built around music.
Early 'cartoons featured popular musicians performing their hit songs on camera in live-action segments during the cartoons.
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Animation artist Max Fleischer introduced a series of sing-along short cartoons called Screen Songs, which invited audiences to sing along to popular songs by "following the bouncing ball," which is similar to a modern karaoke machine. Vitaphone shorts (produced by Warner Bros.) featured many bands, vocalists, and dancers. With the arrival of " talkies" many musical short films were produced. This would become a popular form of entertainment known as the illustrated song, the first step toward music video. Using a magic lantern, Thomas projected a series of still images on a screen simultaneous to live performances. Marks and Joe Stern hired electrician George Thomas and various artists to promote sales of their song " The Little Lost Child". In 1894, sheet music publishers Edward B. Other music videos may not have any concept, being only a filmed version of the song's live concert performance. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Combining these styles and techniques has become more popular due to the variety for the audience. Some music videos combine different styles with music, such as animation and live-action. Music videos use a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film. These kinds of videos were described by various terms including " illustrated song," "filmed insert," "promotional (promo) film," "promotional clip," "promotional video," "song video," "song clip," "film clip," or simply "video." Tie-ins and music merchandising can be used for toys or for food or other products.Īlthough the origins of music videos date back to musical short films that first appeared, they again came into prominence when ViacomCBS's MTV based its format around the medium. There are also cases where music songs are used in tie-in music marketing campaigns that allow them to become more than just a song. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. JSTOR ( January 2022) ( Learn how and when to remove this template message)Ī music video is a video of variable length, that integrates a music song or music album with imagery that is produced for promotional or musical artistic purposes.Unsourced material may be challenged and removed.
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